Principles of Animation

Disney Mickey Mouse Standing Figurine

65% of people are thought to be visual learners. This isn’t difficult to understand considering that most information (90%) that is transmitted to the brain is visual. It also transmits visual information much quicker (60,000 times faster) than text. It’s therefore not surprising that videos are the most popular medium for communication and engagement currently available online.

The Growth of 3D Animation

It is getting harder for manufacturers to cut through the noise and get their message across to their target market. There are so many videos available online today. You want to have something extra to get noticed.

Animated audiovisual content was proven to be very powerful in influencing the choices of customers in the later stages of their buying journey. There are several reasons that this type of content is more powerful than other visuals.

Animated videos are good at grabbing and keeping the viewer’s interest. They resonate with viewers and provoke conversations amongst audiences.
Brands are better able to simplify complex topics through animation. You are able to show various concepts using a 3D simulation that would otherwise be impossible with other visuals.
Visualizations are a highly effective way to convey a technology or product and show their features and benefits.
They’re fun.
They can be about anything.
They’re cost effective to produce.
There are various guidelines to consider in the creation of audiovisual content to make sure its success.

Quality and photorealistic Animations- developing a quality 3D animation is crucial to giving it a photorealistic feel which brings it to life. This requires more details, attention to light and using realistic materials and even adding in reflections on to the surface of the object.
Anticipation – This principle enables the viewer expect a motion even before it occurs, for example, the heel of the character’s foot pressing down on the ground before taking the step. Anticipation helps to stop audiovisual content cartoon from appearing too robotic.
Exaggeration – This is used in animation to provide more energy to the characters. Exaggeration, for instance, can be utilised in poses to draw attention to what the character is doing.
Staging – This principle includes the placement of characters and objects in the video. It helps the audience to comprehend the narrative and the role of the characters in it. It involves timing, setting, and cinematography.
Timing – Timing is vital as it dictates how fast images move and how long they stay still in the animated movie. Speeding up something can help to create a sense of energy, lightness, or speed.
Solid drawing – This is the principle used to create an image appear as though it were three dimensional even though it has been created on a two-dimensional surface. This principle gives weight, balance, and depth to the picture.

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